Celebrity Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her.

A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Repetition, blocking, CS pre-exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation project. Some of the celebrities are known for their distinct voice. This concept led to the voice-over method in advertising. Their voices merely attract customers when used in a commercial.

Today, nearly twenty percent of the advertising industry utilizes celebrity endorsement. A celebrity is bound to endorse many products and brands over a course of time. Each time a different image of the celebrity is being projected to the public. The company should keep in mind the previous identity and play accordingly. Projecting a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other. The captain of England soccer team David Beckham has endorsed many products. While advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted.

If a celebrity isn’t comfortable with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular product. The logo can reflect the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Another advantage in this approach is that the brand can still be appealing to the crowds even after the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long-term negotiations. The celebrity logo itself carries the style and attitude.

Millions of dollars are being invested by marketers to get the promotional support of super stars every year. Davie Brown Entertainment has an agency completely devoted to the purpose of choosing a celebrity for a product. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it.

Top Blog Directories to Submit Your Blog

If you have a blog, then you can count yourself among the thousands of other people on earth who have a blog, who can sell their products and services online, and who find ways to network through friends, former classmates, relatives, even acquaintances, in order to make more money. There are thousands upon thousands of blogs on the Internet right now, and you will need to shine through the muddle of language, or, at the very least, be known to a few well enough in whatever niche you choose to place yourself.

One way for you to establish your audience is to actually have a niche that you proclaim yourself to be in, and one way for you to do this is to place your blog address in a blog directory. You also have the pick of the litter: you are not limited to placing your blog in a single directory, which is advantageous if you consider how these blog directories have their own audiences whom you might lose if you aren’t meticulous enough.

If you are interested in submitting your blog to a blog directory, make sure that your blog is ready for the viewing. Do not simply place your blog address and then expect people to read half-baked essays, poor stories, or no entries at all. Have a lot of good content to welcome your new and current readers. Moreover, be aware of exactly what keywords your blog will have.

This means that you will have to go through your content, and then evaluate what keywords to use, so that you can properly categorize your blog and then provide the right keywords if the blog directory service asks for it.

Here are some blog directories that you may want to consider when you are finally ready to sign your blog up.

1. Blog Catalog (http://www.blogcatalog.com) allows you to not only place your blog into a category. It also shows which categories are the most popular, so that you can be better guided as to what market has the biggest readers. Through blog catalog, you can join discussions and form or join groups.

2. At Blog Hub (http://www.bloghub.com), you can add your blog and chat at a forum, chat with your fellow bloggers, and get news on affordable web hosting services, as well as other articles that might be of interest to you. Blog hub also offers information on how to use services to monetize your blog.

3. You can also add your blog to the directory at Blog Hint (http://www.bloghints.com), where you can view the latest blogs added, the most popular, and the highest rated. Blog Hints will even suggest a category for your blog, and you can access some WordPress themes if you are using that service. There are many different blogs in this directory that you can search through. The blogs are also arranged in folders that are readily visible on the front page of the site.

4. At Blogging Fusion (http://www.bloggingfusion.com) you can also readily view the available categories, and you can even get your blog featured. There are also available blog ratings systems and popular blogs lists for you to browse.

5. Another directory is Blog Flux (http://dir.blogflux.com) where you can look through an alphabetical directory, see featured blogs, and see the latest updates to blogs listed in the directory.

Say No to Forum Spamming

When you are speaking with children, repeating yourself may sometimes be the key to getting yourself heard and understood. But you’re not speaking to children when you’re posting the same message over and over in forums, are you? Since you’re not, isn’t it safe to conclude that such tactics won’t work? Worse, they can even backfire on you! Here are five good reasons to avoid spamming in forums.

It Annoys Moderators

Spamming is considered a blackhat SEO technique, and most, if not all, forum moderators do not tolerate it. Other forum members are sure to report you and when a moderator finally takes notice, you’ll certainly have your membership suspended if not revoked immediately and permanently.

There are several reasons why spamming will annoy moderators. Firstly, it’s their job to keep other members happy and what you’re doing is the opposite. You are, therefore, giving them extra trouble to deal with. Secondly, spamming consumes web space and web space costs money. Spamming also makes use of bandwidth, and that costs money, too. By spamming, you are forcing moderators to spend money on something they don’t consider acceptable.

It Irritates Other Members

Again, there are plenty reasons why forum members aren’t happy with your spamming. First of all, these people consider your messages a waste of time. By posting the same message over and over, you force them to spend precious seconds on just scrolling the window until they reach a message that you haven’t posted.

You also make back reading difficult for them. Instead of being able to read all the information they need from one page, you force them to load a new one just to get to the next important message.

Once members realize that you are knowingly practicing spamming, they won’t take your actions lying down. Besides reporting you to moderators, they can also submit your name to concerned agencies that are against unlawful and undesirable Internet marketing tactics. They can also spread the word about your not-so-nice marketing techniques and before you know it, you’ll be banned from every forum in the Internet.

It Doesn’t Work

Adults are different from children. They’re already smart and mature enough to understand a simple lesson at the first try. Repeating the same message over and over, as it is, is unnecessary.

Now, if you’re practicing spamming in hopes of convincing people to try out your product or service, you’re going about the wrong way, too. To convince a person, repetition is not needed. Instead, you need to give people different reasons to change their minds. The more reasons you give them, the greater chances you’ll have of convincing them to see things your way. But if you stubbornly sticking to one reason then you’ll achieve nothing.

Forum Marketing Strategies to Replace Spamming

You should be convinced by now of the utter futility of spamming in forums. Don’t wait till your online business collapse before you decide to change your ways. Use a different – not to mention legitimate – technique now and you won’t regret it.

To help you get started, consider providing valuable contribution that showcases your expertise. Choose questions that you can answer as an “expert”. Get to know other people in the forum and build relationships with them. Post your link in your profile page and signature. Last but not the least, use a cool username to get more attention!

Money Making with Affiliate Marketing – Tips

Affiliate marketing is all about getting paid forselling products you don’t own and not getting in trouble for it.  Someone else goes through all of thetrouble to develop software programs, service, ordigital content products.  They’ll do all the workthen you collect the money!

Affiliate marketing is a revenue sharing arrangementbetween the product developer, known as the affiliatemerchant, and the affiliate marketer who is anyonethat’s willing to promote the sale of product byadvertising the product using any type of legalmeans available.

The relationship will allow the affiliate merchantto grow their revenue by paying only for the advertising that results in a sale.  The affiliatemarketer will profit by making a percentage on a sale that he does not have to manage after thesale.

Getting paidGetting paid all depends upon how the affiliateprogram is set up.  Some merchants will run theirown affiliate program.  They’ll have special typesof software that assigns each affiliate marketera special link that’s used in promoting the product.The software will track sales of every marketerand the merchant will pay the commission on a periodic basis using either PayPal or another method of payment.

Selecting products or servicesYour income is directly tied to how well your selected product or service sells, and the size ofthe commission you earn, which makes it very important that you choose carefully when it comesto choosing the affiliate merchant you’ll bepartnering with.

Choose programs that you aren’t embarrassed to promote and programs that you’ll feel comfortablerecommending to your family and friends if they were to ask you about it.

You’ll do much better if you promote products that you fully understand and are already familiarwith.  This way, you’ll be able to write betterads without having to strain yourself coming upwith the right things to say.

You should only promote products and services forcompanies who have gone through the trouble to provide you with training programs and sales aidssuch as banners and other marketing materials thatyou can either use directly or model the one youown after.

Be on the lookout for programs with commissionrates no less than 30%.  You should give preferenceto programs that pay commission on multiple levels,which means you’ll also have to earn commissionson sales made by people who buy the products through your link then go on and become affiliatesthemselves later on.

Is the .com Overrated?

When it comes to domain name extensions, most people are familiar with .com.  Because of this the average webmaster is scrambling to get the perfect .com domain name.  Some may even forego registering a potential goldmine of a domain name in favor of getting a less popular .com.  Yet, there are dozens of other domain names available, some of which have gained popularity despite not being a .com.  How can a webmaster determine if their site is going to be in such a league without the traditional .com?  This article will explain how.

First, a webmaster needs to evaluate the purpose of their website.  If their website is designed to simply direct people to an affiliate page, then it won’t really matter what extension it has, since they are only going to visit it once anyway.  However, if a website is designed for repeat visits, people may not care about the site not having a .com.  Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors.

Secondly, webmasters need to consider the memorable nature of their domain name.  If a webmaster is able to create a witty domain name hack, such as del.icio.us,  and their content is good, it may not matter that they don’t have a .com.   A good site that can allow a webmaster to register unconventional domain name extensions is New.net.  This site offers extensions such as .love and .free.  By looking at these extensions, webmasters can start pondering ideas for their own domain name hacks.  If they need help, they can always type the word or letters used in the extension in a keyword analyzer or search engine.

Thirdly, webmasters need to determine whether or not a domain name with an unconventional extension will rank higher in search engines than a domain name with a traditional one.  In fact, consider the above-mentioned example of del.icio.us.  Honestly,  how many people are typing such a domain name in their browser?  While it is certainly memorable, all of the periods associated with it are annoying.  Yet, the site still has a high search engine ranking, which is probably how it’s getting its traffic.

Surfers visit it from the search engine, bookmark it and never again have to be associated with its unique URL.  This is the type of success a webmaster wants to emulate.  Indeed, if a domain name is keyword-rich and memorable, webmasters need to definitely go for whatever extension is available for it.

Of course, this is not to say that a person must be limited to just domain name.  If they want to still use .coms after using other extensions they can.  In fact, the more domain names that point to a site, the more likely a search engine bot will index it higher.  So, ultimately, with this strategy, webmasters will have two domain names they can work with.  They can use the one with the unconventional domain name in search engine marketing in hopes of getting indexed high, while the other one can be used in printed media, where people are more likely to be concerned with the type of URL they are entering in their browser.