Is the .com Overrated?

When it comes to domain name extensions, most people are familiar with .com.  Because of this the average webmaster is scrambling to get the perfect .com domain name.  Some may even forego registering a potential goldmine of a domain name in favor of getting a less popular .com.  Yet, there are dozens of other domain names available, some of which have gained popularity despite not being a .com.  How can a webmaster determine if their site is going to be in such a league without the traditional .com?  This article will explain how.

First, a webmaster needs to evaluate the purpose of their website.  If their website is designed to simply direct people to an affiliate page, then it won’t really matter what extension it has, since they are only going to visit it once anyway.  However, if a website is designed for repeat visits, people may not care about the site not having a .com.  Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors.

Secondly, webmasters need to consider the memorable nature of their domain name.  If a webmaster is able to create a witty domain name hack, such as del.icio.us,  and their content is good, it may not matter that they don’t have a .com.   A good site that can allow a webmaster to register unconventional domain name extensions is New.net.  This site offers extensions such as .love and .free.  By looking at these extensions, webmasters can start pondering ideas for their own domain name hacks.  If they need help, they can always type the word or letters used in the extension in a keyword analyzer or search engine.

Thirdly, webmasters need to determine whether or not a domain name with an unconventional extension will rank higher in search engines than a domain name with a traditional one.  In fact, consider the above-mentioned example of del.icio.us.  Honestly,  how many people are typing such a domain name in their browser?  While it is certainly memorable, all of the periods associated with it are annoying.  Yet, the site still has a high search engine ranking, which is probably how it’s getting its traffic.

Surfers visit it from the search engine, bookmark it and never again have to be associated with its unique URL.  This is the type of success a webmaster wants to emulate.  Indeed, if a domain name is keyword-rich and memorable, webmasters need to definitely go for whatever extension is available for it.

Of course, this is not to say that a person must be limited to just domain name.  If they want to still use .coms after using other extensions they can.  In fact, the more domain names that point to a site, the more likely a search engine bot will index it higher.  So, ultimately, with this strategy, webmasters will have two domain names they can work with.  They can use the one with the unconventional domain name in search engine marketing in hopes of getting indexed high, while the other one can be used in printed media, where people are more likely to be concerned with the type of URL they are entering in their browser.

Search Engine Relationships To Marketing

The landscape of search engines have went through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well.

You might be running your search engine queries ona particular search engine, although who is actually supplying the results? – it could be a different company all together.
Below, is a list of the search engines that feed your precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paidlistings from Yahoo Search Marketing (formerly knownas Overture).

Google
Google provides the primary search engine results to Google AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot.  It also supplies secondary results to HotBot and receives it’s directory datafrom DMOZ.

Lycos
Lycos receives the directory search results fromDMOZ, primary results from Ask, and paid listingsfrom Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ,primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and Lycos.  It receives secondary search results from Teoma and the directory results from DMOZ, withpaid listings from Google Adwords.

In relations to marketing, search engines can provide anything you want to know.  If someone is looking for something, they normally refer to the search engines.  When they type it in, the highest sites on the engines will show – which is normally where the visitor will go.

By keeping good position on the search engines, you’ll be near the first for visitors who are looking for a certain product.  You can make a lot of money with search engines as well, if you know what you are doing.

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.  Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

SEO Errors Which Reduce your Search rankings and Waste Time

You can usually get a healthy disagreement among people about which approach is best. That is why you will find inconsistent positions about search engine positions because some consider it as time not well used. You will find numerous people who still find it a waste of time. There are a great number of factors that can adversely affect your search engine rankings, for instance. Plus the work to gain links pointing to your site never stops. Furthermore, you need to keep up-to-date with everything that goes on with SEO. The work is never fun, but if you achieve outstanding results the work will be worth the cost. There is nothing more frustrating than having avoidable mistakes wreck your search engine optimizing endeavours.

Only using the best content achievable offers you a great edge with Google. From time to time they do get a little obsessive with what they do because no software program can do anything flawlessly. They freely admit that low quality sites will not flourish anymore in their serp’s. This most recent round of changes underscores the fact they do not like sites that are low in the amount of content they wish to see. If all this makes you consider authority sites, then that isn’t completely incorrect. So at the least no one can say they are being held in the dark as they are telling us what they really want.

You can give your blog optimization some extra help by having strong linking within internal pages. Of course you always want to backlink to your internal pages more than to your home page. But much more about the value of links on your internal pages. You never send all your inbound, external links to your home page, and it’s your website’s internal pages that should have the most. When one does that, subsequently it is those pages that channel link PR to your homepage. For blogs, there is at least one plugin that conveniently builds links to associated posts following each post you make. For your static websites, simply put in-line text links at ideal places in your content with good anchor text to additional pages.

You have to get involved with social sites and the different tools that make it quicker to share. You absolutely need to make this happen because it is a natural part of social SEO which is where Google is proceeding. Place icons, or use plugins, offering links for posting to Facebook as well as Twitter at a minimum. There are about around a dozen large social sites which include Twitter that you need to have. Yes, social SEO will be something you will hear more about in the very near future making it important.

There are more important optimization components you need to look at and discover. It is essential to never forget that Google’s algorithm can have unwanted side effects. We would not be surprised if social rankings had a larger influence alongside regular backlinking.